Bridging the gap between policy and people.

Nasha Mukt Bharat Campaign

Initiated by the Ministry of Social Justice and Empowerment, the NMBC aims to curb the menace of drug use and abuse prevalent in the country. The team collaborated with the Department of Social Welfare, Women and Child Development, Chandigarh Administration, to raise awareness in the city and bring about social and behavioural change in the citizens.

The campaign was designed to help the people who want to liberate themselves from the addiction to drugs and encourage them towards a better and healthier lifestyle. The campaign highlighted and emphasised the ill effects of drug addiction so that more people shall reach out for help.

    Key Highlights

  • Devised IEC plans for online and on-ground events.

  • Social media management and targeted marketing, including influencer engagement.

  • 1000+ online live sessions and webinars organised

  • Won the 3rd position in the Best Performing District Category in the NMBC Awards 2022.

  • Designed the IEC Van NIRVAAN (Narcotics Incidence Reduction Vaahan) for special awareness generation drives.

  • Designed NISHTHA - A compendium of the best practices undertaken by Chandigarh administration towards making Chandigarh a drug-free city.