Ashum is responsible for advising the team with regard to design style, format, print production, and timescales. He develops concepts, graphics, and layouts for product illustrations, company logos, and websites. He works closely with the content and social media teams to develop creative content which appeals to the target audience. Ashum is experienced in both graphic designing and video editing software, namely CorelDraw, Photoshop, Canva, Premiere Pro and Adobe After Effects.