We Envisage and Curate Policies and Campaigns

Campaign Consultancy

We provide ingenious communications consultancy, devised to give maximum fillip to the reach and reception of the intended message and purpose, giving your PR the edge that it needs to stand out.

Campaign consultancy is integral to the creation of a well thought-out campaign plan and helps in establishing the key deliverables expected from the campaign. As part of the process, we focus on mutual feedback for a constructive and positive communication process, leading to constant evolution of ideas at every stage of campaign planning and execution.

We offer consultancy for development of strategies under the following modules:

• Information Extension
• Social and Behavioural Change Communication

Our team excels in various communication verticals such as media relations, public relations, crisis communications and public policy, including investor relations, government relations, technical communications and ethics.

Campaign Formulation

We develop integrated designs encasing every detail, from leveraging conventional and upcoming mass media, to planning different modules, executed for gaining traction on ground, with events and mid media campaigns. Our expertise lies in formulating innovative modules, accompanied with compelling campaign design solutions suited to the mission and goal of the client. Our campaigns are a mix of both on-ground activities and media promotions.

Key highlights:

• A well-defined modus operandi for devising a strategic, holistic communication plan catering to the deliverables.
• Promotion of key messages among the target audience.
• Investment of resources in the planning and execution of customized events and other strategies, keeping in mind the interest of the stakeholders.
• Assured quality delivery through a combination of integrated management and a proficient designing team.

Pragmatic research and ingenuity, presents custom-made solutions suiting the socio-economic setting of the target universe, while involving the citizenry in driving the successful execution of the plans drafted.

Policy Review

As a part of Public Policy Planning we undertake Policy Review to ensure that the policies are consistent and effective. Reviewing policies and procedures is a crucial part of our segment. Our aim under Policy Review is to take an in depth look at existing administrative policies to:

1. Determine if a policy is still needed or if it should be combined with another administrative policy.
2. Determine whether the purpose and goal of the policy is still being met.
3. Ascertain the changes required to improve the effectiveness or clarity of the policy and procedures.
4. Ensure that appropriate information dissemination and well as monitoring and review of the policy is undertaken.

Policy Research

We undertake Policy Research as the process of conducting research on, or analysis of, a fundamental social problem in order to provide policymakers with pragmatic, action-oriented recommendations for alleviating the problem. By conducting Policy Research we will assist in identifying critical problems, researching the benefits and harms of policy solutions, estimating the costs and consequences of policy proposals, and active participation in the policy process to aid real-time decision making. With such research, we will take prompt actionstowards defining the contours of a problem and henceforth seeking solutions towards it.

Our targeted aims of conducting policy research are:

1. To show that there's a need for funding or intervention (or both) on a particular issue.
2. To show that a need or issue exists and to assure it is actually addressed.
3. To assure that what's addressed is, in fact, what needs to be addressed?
4. To support or discredit a specific method or practice.
5. To identify and advocate for an appropriate policy in a given situation.

Policy Advocacy

This pillar encompasses a wide range of activities that influence the decision making ability of the client. Our Policy Advocacy initiatives include traditional activities such as public education through a multitude of outreach initiatives such as social media campaigns. It will also include capacity building, relationship building, forming networks, and leadership development.

Effective advocacy builds our capacity to achieve the greatest good for the greatest number of people and communities we serve. Engaging in public policy advocacy can also raise awareness of our organization’s mission, mobilize our constituents, and attract positive media attention.

We will undertake the process of taking action, using a series of strategies, to influence the creation and development of public policy. It will help us make use of multiple targeted actions directed at bringing a change.

We intend to undertake the following in our policy advocacy process:

1. Establish the vision of project.
2. Conduct preliminary and in-depth research.
3. Educate others through outreach activities.
4. Networking with other advocacy organisations.
5. Support implementation of policies.

Pinaca encompasses a vibrant combination of variegated skill sets and services, working together seamlessly to create and execute a viable outreach program, surmounting the gap between office and ground.

Through Outreach Management, we aim to create a wider audience base for desired results through various management strategies such as:

• Media management: Providing scope for communication through various platforms, both online and on-ground, sourcing appropriate media for a wider reach.
• Consumer promotion: Building a positive identity through integrated campaign execution and organization of diversified awe-inspiring events in order to induce a measurable shift in the target audience.
• Sustainable models: Devising and executing sustainable models of outreach management for an organic promotion, corroborating conformity to the goal objectives of the client.
• High-level analytics: The campaign is measured through a systematic evaluation to ensure accuracy and output-based outreach workflow.
• Innovative marketing: Building brand popularity and extracting solutions via various trend sticks identifiable for the key segments of the target audience.
• Efficacious awareness: Emphasizing modules for public participation through heavy dissemination of information to the masses.

Pinaca provides umbrella campaign strategies backed up by rigorous research and understanding to address clientele needs, and a systematic approach to implementation of projects and plans by providing subsequent solutions for the distinct target audience segments.

Our team focuses on following the process of measuring cross-functional goals which is inherent to interdisciplinary research for understanding the campaign objectives before strategizing a well-designed and all-inclusive plan resonating with the target audience and in line with the clientele’s goals.

The implementation of any campaign is based on thorough documentation of business objectives, strategies, priorities, goals and actions, and a successful implementation is a direct result of thorough research.

We provide components of Research and Implementation such as:

• Needs assessment: Bridging the gap between the ground and office.
• Impact evaluation: Methods to measure the possible social and economic impacts of interventions.
• Implementation: Fusing the gathered research and the campaign plan to generate results by efficacious implementation via integrated action plans involving the targeted audience segment.
• Tracking and Monitoring: Employing various interactive activities for measurement of time-effective modules in compliance with the well-designed plan.
• Program Design Advisory: Providing critical inputs to businesses in order to help them achieve the best measurable performance.

A paradigm shift has been noticed in the policies of campaign marketing, and Pinaca possesses all-inclusive technical solutions that are updated constantly to provide rewarding outputs and to achieve absolute clientele interest.

We devise innovative technical solutions for effective dissemination of information to the target audience, eliminating technology based obstacles, and reaching objective goals through effective outreach.

Our integrated module provides a holistic set of services, including:

• Dedicated team constantly devising methods for an integrated campaign planning, in line with up-to-date trends, for an effective campaign implementation.
• Technical support such as website development, accessing domains, mobile application and others media to propel the marketing techniques.
• Adaptation and Resilience: A systematic pathway of campaign-specific technical adaptations instrumental to campaign building.
• Market Environment: Gathering knowledge of organic market environment essential for devising effective policy solutions.

Pinaca provides the most effective digital marketing solutions, a high touch customer experience in effectively excelling at implementation of desired goals. We offer a diverse spectrum of advanced digital marketing techniques to increase efficient execution of the drafted plans.

Verticals:

• SEO: Branching at the roots of digital marketing, we utilize search engine optimization for growing the quality and quantity of organic website traffic by increasing the visibility of a website or a web page for a higher user interaction.
• SEM: By purchasing ads on search engines to gain website traffic, search engine marketing is utilized by our team for attracting the target audience and increasing the reach on the web pages. Ad purchases result in a wider reach and a higher response from the target audience.
• SMO: Our team actively utilizes social media optimization as a major tool of marketing by setting up handles on various social media platforms to attract the viewers Promotion via SMOs is highly recommended in the current times due to the online presence of a large audience.
• SMM: Our team excels in utilizing a range of paid tools on social media platforms at the behest of campaigns in order to encourage a wider reach and engagement for pages, posts, events, etc.
• Email marketing: A progressive mode of promotion among the target audience is Email marketing. If utilized effectively, it can generate great results.

Our team shall guide you through the process of all the digital marketing tools and suggest the best mix for enhancing the output of your campaign.

Pinaca encompasses a vibrant combination of variegated skill sets and services, working together seamlessly to create and execute a viable outreach program, surmounting the gap between office and ground.

Through Outreach Management, we aim to create a wider audience base for desired results through various management strategies such as:

• Media management: Providing scope for communication through various platforms, both online and on-ground, sourcing appropriate media for a wider reach.
• Consumer promotion: Building a positive identity through integrated campaign execution and organization of diversified awe-inspiring events in order to induce a measurable shift in the target audience.
• Sustainable models: Devising and executing sustainable models of outreach management for an organic promotion, corroborating conformity to the goal objectives of the client.
• High-level analytics: The campaign is measured through a systematic evaluation to ensure accuracy and output-based outreach workflow.
• Innovative marketing: Building brand popularity and extracting solutions via various trend sticks identifiable for the key segments of the target audience.
• Efficacious awareness: Emphasizing modules for public participation through heavy dissemination of information to the masses.

Director

Piyush Sharma has a Master’s degree in Urban Policy and Governance (Medalist) from the School of Habitat Studies, Tata Institute of Social Sciences, Mumbai. He graduated in Commerce from Panjab University, Chandigarh, and pursued a Post Graduate Diploma in Human Rights and Duties. He is deeply interested in the ‘Urban’ as a space and issues around Forced Migration and Refugee Rights, a subject he pursued in his Master’s thesis titled ‘Making Home in Exile: A Case of the Refugee-Citizens of Dhasa’, an ethnographic case of the Tibetan refugee community living in ‘exile’ in Dharamshala. He was also awarded the ‘State Award for exceptional contribution in the field of Social Service’ for U.T. Chandigarh at the Independence Day Parade on 15th August 2019 by the then Punjab Governor and Administrator U.T. Chandigarh, Sh. V. P. Singh Badnore.

Assistant Manager, Government Advisory

Dr. Isha is a PhD and gold medallist in Human Rights and Duties from Punjab University. She is skilled in research analytics and endeavours to find creative solutions to problems. At Pinaca India, she is actively leading projects involving primary research and policy research, design, and implementation. She is adept in diverse fields ranging from program design and outreach management to training and development. She has been a team leader in many organisations and has vast experience in data handling and project management.

Consultant, Policy and Research

Barkha, with Master’s Degrees in Economics and Public Administration, has a keen eye for innovative solutions and trends across sectors. She is responsible for drafting research proposals, selecting research methods, supervising the research team, managing budgets, and presenting research findings. She is skilled in both quantitative and qualitative research, and her experience ranges from recommendation of policy solutions and program formulation, through project and campaign design and implementation, to capacity building and strategic communication to deliver impact-driven results.

Consultant, Government Advisory

Rajiv Sharma, with a B.Sc. (Hons) in Agriculture and an LL.B., has 35 years of diverse experience in the Agriculture and Farmers Welfare Department, Government of Haryana. He served as the head of the PMU for three years, contributing to developing web applications and implementing flagship programs. At Pinaca India, his expertise lies in advising on PMUs for specific executions and conducting critical analyses of portals, studies, and reports.

Kavish is a graduate in Journalism and Mass Communication with a specialisation in Visual Media. He is responsible for creating engaging videos. He is a skilled communicator, orator, and voice-over artist responsible for managing all phases of visual media initiatives from concept through delivery and optimization. He is also a skilled Graphic Designer and Video Editor, well-versed with softwares like Corel-Draw, Adobe Photoshop, and Premiere Pro.

Sr. Associate, Graphic Design

Ashum is responsible for advising the team with regard to design style, format, print production, and timescales. He develops concepts, graphics, and layouts for product illustrations, company logos, and websites. He works closely with the content and social media teams to develop creative content which appeals to the target audience. Ashum is experienced in both graphic designing and video editing software, namely CorelDraw, Photoshop, Canva, Premiere Pro and Adobe After Effects.

Sr. Associate, Multimedia Production

Ankush has a B.Tech. in Computer Science and has worked as a Web Designer in the past. At Pinaca India, he is actively involved in creating viral video content as well as editing videos for various campaigns and projects. He is experienced in Premiere Pro, Adobe After Effects, CorelDraw, Canva, Photoshop, etc., and has a good understanding of motion graphics and VFX. He works in consultation with stakeholders from production to post-production process and is continuously discovering and implementing new editing technologies and the industry’s best practises to maximise efficiency.

Sr. Associate, Development Communications

Samridhi Roy holds a master's in Journalism and Mass Communication from Panjab University, Chandigarh. In 2022, she was selected to participate in the Global Governance Initiative's Impact Lab Young Leaders Program. She has work experience of more than 5 years spanning across different industries like Technology, Telehealth, and Entertainment. With a rich background in literature, journalism, and writing across various mediums, she draws inspiration from diverse stimuli to drive strategic communication and research.